About this partner

F1 Store — Bringing Formula 1 Passion Closer to the Community

Formula 1 is where the passion for racing begins for millions of fans around the world—and for Kion Racing, that passion has always been at the heart of everything we do. That is why our partnership with F1 Store is such a meaningful collaboration.

As the official Formula 1 merchandise platform operated under licence by Fanatics, the F1 Store gives fans worldwide access to authentic teamwear, driver merchandise, collectibles, and official Formula 1 apparel. ()

For Kion Racing, Formula 1 has always been more than entertainment. It inspired the creation of Contest of Speed back in 2017, which eventually laid the foundation for Kion Racing itself. The competitive spirit, innovation, and professionalism seen in Formula 1 continue to influence the way we approach sim racing and endurance competition today.

Through our partnership with the F1 Store, we aim to strengthen the connection between the sim racing community and the world of Formula 1. Whether supporting your favorite team, representing your favorite driver, or simply sharing the passion for motorsport, official Formula 1 merchandise helps fans become part of the sport they love.

This partnership also allows Kion Racing to offer our community direct access to official Formula 1 products while continuing to support the growth of both our racing community and our long-term competitive ambitions.

At its core, this collaboration represents something simple:
A shared passion for racing.

Together with the F1 Store, Kion Racing continues to celebrate the culture, passion, and global community that make motorsport truly special.